Suite Life 415

Suitelife 415 is a real world magazine and luxury online portal for business, fashion and style, and is a general city guide to San Francisco. The logo was designed to reflect the clear and minimalist feel of the brand, and to reinforce the focus of the website; the best of San Francisco.


A key element of the brand design, was to develop an elegant logo. This was achieved by using custom typography and real foiled printing that could be applied to real world printed items. Other brand elements included sales and marketing kits that used rich photography and clear typography. Aspire Networks, created and owns the full identity and brand development, including the name Suitelife 415, and the tag line, Welcome to the Suitelife.